Nucleus Labs

SaaS Analytics Dashboard

SJ

Executive Summary

Nucleus Labs delivered strong Q1 2026 performance with MRR reaching $2.85M (12.4% growth). Net Revenue Retention of 108.4% outpacing industry benchmarks of 100-105% for B2B SaaS. Churn rate improved to 4.2%, down 0.8pp from prior period. Customer Lifetime Value surged 15.3% to $3,847 following pricing optimization. Customer acquisition costs declined 5.2% to $487, improving unit economics with LTV:CAC ratio now at 7.9x — well above the 3x threshold. 3,847 active customers with 8.2% growth represents strongest acquisition quarter since 2025.

Monthly Recurring Revenue

vs prior

Annual Recurring Revenue

annualized

Churn Rate

%

improvement

Net Revenue Retention

%

above benchmark

Active Customers

new

Customer Lifetime Value

YoY

Customer Acquisition Cost

optimization

LTV:CAC Ratio

7.9x

Healthy >3x target

MRR Growth & Expansion Analysis

12-month MRR trajectory with breakdown of new vs. churned revenue

Net MRR
New MRR
Churned MRR

Analyst Insight

MRR growth accelerated in Mar 2026 (+$63,893 expansion) driven by successful upsell campaign to Professional tier users. New customer acquisition slowed vs Q4 2025 but retention improved, suggesting product-market fit optimization. Monitor churned MRR staying below $4K for sustainable growth trajectory.

Churn Rate Breakdown

4.2% overall churn analyzed by reason category

Voluntary cancellation
58%
Failed payment
24%
Downgrades
12%
Enterprise migration
4%
Other
2%

Customer Acquisition Cost

Blended CAC $487 — Channel performance comparison

4.2%

Content/SEO Conv.

5.7%

Events Conv.

2.8%

Paid Social Conv.

Cohort Retention Analysis

Monthly cohort retention rates by customer acquisition month

Avg. 6-month retention: 84.2%

Key Finding

December 2025 cohort shows strongest retention (94% at month 1), likely attributed to Q4 onboarding improvements. February 2025 cohort maintained 78% retention at month 6, demonstrating strong product stickiness. Focus on replicating Dec cohort success factors.

Product Usage Analytics

Feature adoption rates and daily active users by product area

Feature Adoption

Core Dashboard 94.2%
Reports Builder 68.7%
Team Collaboration 54.3%
Advanced Analytics 43.9%
API Access 35.8%
Integrations 18.4%

User Activity Patterns

Daily and weekly active users over 7-day rolling window

DAU: 1,384 WAU: 2,891
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